In today’s marketing world, one must have a website to run a business successfully and every business owner understands this reality but many can’t just get into it because of the cost they have to bear to create and to maintain a site on regular basis. If you don’t know how to develop a site, you will be compelled to get the services of a web designer/web developer and a web content writer who can work together to bring fresh information on your site. However, this all will cost a lot which could be quite difficult especially for small businesses and startups.
What to do now? Well, there is always a solution for every problem. If you can’t afford to pay for developers, the best option is to get DIY website building services like ENOSITE which enables you to build a stunning website in minutes. Once a website is done, all is set to go BUT at this point, you need to stop and think how you will be able to run it successfully. There are some very important things which you must know before you start building your site:
1: First Impression is the Last Impression
When your website is alive, it works as your representative among customers and it lets them know who you are, what you have for them, what makes you different than the others etc. It is like an open book that lets visitors know either they should read it or just leave it. It simply means first impression is the last impression for your visitors. People don’t stay for long on a site if they can’t get attracted at first view so the most important point is to grab their attention at their first visit.
2: Find & Target Right Audience
Attracting more potential customers will not be easy for you especially when you don’t have a specific audience in your mind. For example, you deal in fashion for young women but your site displays “comfortable clothes in your 60s”, the young women who visit your sites for new fashion clothes will not find it attractive which means you will soon lose your potential customers. So first know who your customers are and target their specific needs accordingly.
3: Choose a Domain Name Wisely
People will use your domain name to find you on internet and it is wise to pick a domain name that matches with your business name. Remember that a domain name is as significant as a name of your business. There are various important things to consider while choosing a domain name such as it should be:
- Available to pick
- Relevant to your industry
- Specific to your business
- Easily memorable
- Short but meaningful
You better avoid numbers and dashes. Secondly, it is also important to choose a specific extension which is a suffix to your domain name such as .com or .biz etc. The most common suffix is .co but various other extensions have also been introduced specific to different types of businesses. Some of the most popular extensions are as follow:
- .co (for company/commerce/community sites)
- .net (for infrastructure/technical sites)
- .biz (for business/ecommerce sites)
- .info (for informative sites)
- .org (for nonprofit/nongovernmental/non-commercial sites)
- .me (for personal/resumes/bio/blogs)
4: Create a Logo with Long Lasting Impression
Your official logo is the identity of your business and brand because it is the only element that appears on everything from a website to a visiting card and from a letterhead to a newsletter. It is not easy to create a perfect logo but of course you must give it full concentration. There are some important things that you need to keep in your mind while creating a logo:
- Use a balanced design approach that covers colors, size and graphics
- Choose a style that fits with the type of business you run
- If the design contains text, make sure to choose right type and size of font
- Try to make something different in your design rather than following the old ideas
- Your logo should be free from time limits and should look fresh forever.
5: Content is King – Let the King Rule
Content is said to be the king on internet marketing as this will attract the people towards your website and will make them stay longer. Great content gives a greater look to the site and establish an authority. You really need to pay very close attention to the content. It is better to use a combination of written content, videos and images. There are some important things to keep in mind:
- Use original content
- Create attention grabbing headlines
- Put short and relevant content
- Put necessary keywords within content
- Insert hyperlink on the resources
A website can easily be created but majority of the people fail to run it successfully and can’t achieve their specific goals and this is because they don’t realize that there are various important things to do before and after creating a website. Some of the major points discussed above will definitely help you create and maintain your site successfully.